Amazon Expands Grocery Delivery Service to NYC

Amazon Expands Grocery Delivery Service to NYC

Assessment

Interactive Video

Business

University

Hard

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The video discusses the online grocery industry's early adoption phase, highlighting that only 1% of grocery orders are online. FreshDirect's strategy focuses on being competitive in fresh produce against Amazon. The challenges of implementing same-day delivery are explored, noting consumer expectations for low-cost options. The importance of adopting Apple Pay for customer convenience is also discussed.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the $600 billion grocery industry is currently online?

15%

1%

5%

10%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is FreshDirect's primary strategy to compete with Amazon?

Offering lower prices on all products

Focusing on fresh produce

Expanding to international markets

Providing free delivery

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is same-day delivery a challenge for FreshDirect?

It is not allowed in their area

Customers do not want it

It is too expensive to implement

It requires a new supply chain

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does FreshDirect plan to handle new payment methods like Apple Pay?

They have already implemented it

They will not support it

They will adopt it eventually

They will charge extra for it

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Jason's view on customer expectations for same-day delivery?

Customers do not care about delivery speed

Customers are willing to pay a premium

Customers expect it for free

Customers prefer next-day delivery