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Chilis Scores Big With Tablet Ordering

Chilis Scores Big With Tablet Ordering

Assessment

Interactive Video

Business, Architecture

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the competition between Darden Restaurants and Brinker International, highlighting Brinker's strategic use of tablet-based ordering at Chili's through Ziosk. This technology enhances customer experience and data collection. The video also covers the broader adoption of tablets in various industries and Brinker's strategic focus on Chili's, financial performance, and shareholder returns.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What technology has Brinker International adopted to enhance customer experience at Chili's?

Virtual reality menus

Self-service kiosks

Mobile apps

Ziosk tablets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of guests prefer to pay using the Ziosk tablets at Chili's?

80%

70%

60%

50%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do Ziosk tablets benefit restaurants in terms of sales?

They decrease the need for staff

They reduce food costs

They increase the speed of service

They help upsell items like drinks and desserts

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a strategy Brinker has used to improve its business?

Focusing more on Chili's

Increasing the number of Maggiano's locations

Selling off other chains

Returning cash to shareholders

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial strategy has Brinker consistently used to benefit its shareholders?

Raising its dividend

Issuing new shares

Increasing debt

Reducing its dividend

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