Retail Traffic Is Challenged in Malls: Build-A-Bear CEO

The transcript discusses Build-a-Bear's partnership with Macy's, highlighting the benefits of integrating their stores within Macy's premier locations. It explores holiday shopping trends, noting increased spending among diverse groups. The discussion also covers Build-a-Bear's consumer demographics, product appeal, and hiring trends, emphasizing the company's strong workplace culture.

What is the main reason Build-a-Bear chose Macy's for their in-store shops?

• Macy's has a strong online presence.

• Macy's offers lower rental costs.

• Macy's is the only department store available.

• Build-a-Bear has a long-standing partnership with Macy's.

Which demographic group is expected to increase their holiday spending by 17%?

• Caucasian Americans

• Teenagers

• Senior Citizens

• African Americans, Hispanics, and Asian Americans

What percentage of Build-a-Bear's sales come from customers over 14 years old?

• 20%

• 10%

• 40%

• 30%

What drives adult consumers to purchase Build-a-Bear products?

• They are the only toys available.

• They are recommended by doctors.

• They are affinity consumers.

• They are cheaper than other toys.

How has Build-a-Bear been recognized in terms of workplace quality?

• It offers the lowest salaries in the industry.

• It has the most flexible working hours.

• It has the highest employee turnover rate.

• It has been in the Fortune 100 best places to work for the last six years.