China's Youku Hungry for U.S. Video Content

The video discusses the integration of online and offline worlds, highlighting the shift from PC to mobile. It addresses financial challenges, including significant losses, and outlines strategies for growth and profitability. The company is focusing on diversifying revenue models and increasing mobile monetization. Shareholder concerns are addressed by emphasizing progress in user base expansion and revenue growth. The transition to profitability is underway, with a focus on developing multi-prong revenue models and leveraging increased mobile traffic.

What is the main focus of the company's expansion strategy?

• Increasing offline opportunities

• Enhancing product quality

• Improving customer service

• Reducing financial losses

How has the company's mobile monetization changed recently?

• It decreased from 30% to 3%

• It increased from 3% to over 30%

• It remained constant at 3%

• It increased from 30% to 50%

What was the company's key focus in 2013?

• Transitioning from PC to mobile

• Increasing offline sales

• Developing new products

• Expanding internationally

What is the company's plan for revenue model development over the next few years?

• Rely solely on advertising revenue

• Eliminate all revenue models

• Develop a multi-prong revenue model

• Focus on a single revenue model

How does the company's mobile traffic compare to its PC traffic?

• PC traffic is twice the size of mobile traffic

• Mobile and PC traffic are equal

• Mobile traffic is twice the size of PC traffic

• Mobile traffic is half the size of PC traffic