Sustainability Is LOreals Future: Palt

The video features Alexandra Palt, L'Oreal's Chief Sustainability Officer, discussing the company's commitment to sustainability. L'Oreal has received a CDP prize for transparency in carbon emissions reporting and aims to reduce its carbon footprint by 50% from a 2005 baseline by 2015. The company also plans to cut its environmental footprint by 60% by 2020 while reaching 1 billion new customers. Despite consumer interest in responsible companies, there is a gap between their intentions and purchasing behavior. L'Oreal aims to make sustainable products more appealing and affordable to bridge this gap.

What was one of the key achievements of L'Oreal in terms of carbon emissions by 2015?

• Increasing carbon emissions by 10%

• Eliminating carbon emissions entirely

• Achieving a 50% reduction in carbon emissions from a 2005 baseline

• Reducing carbon emissions by 25% from a 2005 baseline

What is one of L'Oreal's sustainability goals for 2020?

• To double its environmental footprint

• To maintain its current environmental footprint

• To increase its environmental footprint by 60%

• To reduce its environmental footprint by 60%

What is the gap identified between consumer intentions and actions regarding sustainability?

• Consumers always act according to their intentions

• There is no gap between intentions and actions

• Consumers think they should act sustainably but often don't

• Consumers act more sustainably than they intend

What challenge does L'Oreal face in promoting sustainable products?

• Eliminating marketing for sustainable products

• Reducing the quality of sustainable products

• Combining performance, price, and responsibility

• Making sustainable products more expensive

Why were green products not appealing to consumers in the past?

• They were more beautiful than traditional products

• They were too cheap

• They were less beautiful and less glamorous

• They were too widely available