Facebook Dominates Mobile, User Growth Slowing

Facebook Dominates Mobile, User Growth Slowing

Assessment

Interactive Video

Created by

Quizizz Content

Business

University

Hard

The video discusses Facebook's market dynamics, focusing on stock pressures due to WhatsApp shares entering the market. It highlights user growth deceleration and revenue trends, noting a slowdown in both areas. Despite this, Facebook's advertising platforms remain effective, with increasing value per user. The video also emphasizes Facebook's significant growth in mobile revenue, showcasing its dominance in the mobile platform space.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the reasons for Facebook's stock selling off?

A new competitor entering the market

The release of WhatsApp shares into the market

A decrease in mobile users

A decline in advertising revenue

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a concern regarding Facebook's user base?

It is mostly inactive

It is not generating any revenue

It is decreasing rapidly

It is growing at a slower rate

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Facebook's advertising platform changed?

It has stopped generating revenue

It has become more effective for advertisers

It is only available on mobile

It is less popular than before

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Facebook's ad revenue comes from mobile?

75%

80%

66%

50%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is notable about Facebook's mobile platform growth?

It is declining

It has shown spectacular growth

It is only popular in certain regions

It has reached a saturation point