Dash and Dine: Simplified Dining Via Mobile App

Dash and Dine: Simplified Dining Via Mobile App

Assessment

Interactive Video

Business

University

Hard

Created by

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The transcript discusses the Dash app, a mobile payment solution for bars and casual restaurants, highlighting its features and advantages over competitors like OpenTable. It explains Dash's business model, focusing on transaction processing and merchant partnerships. The discussion also covers future payment technologies, such as Apple Pay and NFC, and Dash's strategy to maintain a competitive edge. Additionally, the transcript outlines how Dash benefits merchants through yield management and increased customer spending.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of the Dash app?

Making restaurant reservations

Connecting users with local events

Providing real-time payment solutions

Offering discounts on meals

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Dash differentiate itself from OpenTable?

By offering loyalty rewards

By building a payment-focused app from the ground up

By integrating with existing reservation systems

By focusing on high-end venues

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key component of Dash's business model?

Charging high transaction fees

Leveraging economies of scale for lower rates

Focusing solely on online payments

Offering free services to merchants

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Dash face with the rise of technologies like Apple Pay?

Increased competition from NFC-based payments

Difficulty in maintaining merchant relationships

Lack of user interest in mobile payments

High costs of technology upgrades

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Dash help merchants increase their revenue?

By reducing staff costs

By providing free payment terminals

By increasing average ticket prices and managing yield

By offering free advertising