How Protocol Helped Cruise Industry Escape Ebola Virus

The transcript discusses the cruise industry's efforts to control viruses, particularly norovirus, and the challenges it faces, including media coverage and crises like the Italian coast wreck and Ebola. It highlights the impact of media on public perception and bookings, leading to discounting issues. The industry aims to end last-minute discounting to improve financial stability and customer satisfaction.

What is one of the main viral challenges that cruise ships are set up to control?

• Zika Virus

• COVID-19

• Norovirus

• Influenza

What was identified as a significant challenge for the cruise industry in dealing with the media?

• Excessive advertising

• Negative media headlines

• Positive media portrayal

• Lack of media coverage

How did the media coverage of the Carnival Triumph incident affect the cruise industry?

• It increased bookings

• It had no impact

• It led to a rise in ticket prices

• It negatively impacted bookings

What is the cruise industry trying to eliminate to improve financial outcomes?

• Onboard spending credits

• Early bird discounts

• Last-minute discounting

• Loyalty programs

What strategy is the cruise industry considering to maintain economic viability?

• Sailing with full capacity

• Offering more discounts

• Sailing with less than full capacity

• Increasing onboard activities