Is Yahoo Too Late on Video Ads in BrightRoll Deal?

Yahoo, under CEO Marissa Mayer, is investing $640 million to acquire BrightRoll, a programmatic advertising company, using funds from its Alibaba stake. This move aligns with the growing trend in online video advertising, where companies like Facebook and AOL have already made significant acquisitions. The acquisition is expected to help Yahoo tap into the booming online video ad market. There are speculations about Yahoo's potential merger with AOL, but the focus remains on how Yahoo will leverage its Asian assets.

What is the primary focus of Yahoo's acquisition of BrightRoll?

• To enter the e-commerce market

• To strengthen its position in programmatic advertising

• To develop a new social media platform

• To enhance its search engine capabilities

What is the expected growth in online video advertising revenue this year?

• 75%

• 100%

• 56%

• 25%

How does Yahoo plan to fund its acquisition of BrightRoll?

• Through a loan from a major bank

• By cutting costs in other departments

• By issuing new shares

• Using cash from its Alibaba stake sale

What is one potential use of BrightRoll's technology for Yahoo?

• To improve Yahoo Mail's spam filter

• To enhance video content on Tumblr

• To develop a new mobile operating system

• To create a new search algorithm

What is the skepticism surrounding a potential Yahoo-AOL merger?

• There is no clear benefit for either company

• Both companies have incompatible technologies

• It would lead to a monopoly in the market

• It would require too much regulatory approval