Will Twitter's New Features Attract More Users?

Will Twitter's New Features Attract More Users?

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Twitter's strategic plans to enhance user engagement and monetization, particularly focusing on logged out users. It highlights the challenges Twitter faces, including management turnover and investor skepticism. Despite these challenges, some investors express confidence in CEO Dick Costolo's leadership. The transcript also covers Twitter's efforts to improve user experience and the introduction of new features like the instant timeline.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of Twitter's strategic plans as discussed in the first section?

Reducing the number of advertisements

Catering to diverse audiences and improving execution pace

Increasing the number of tweets per user

Enhancing video content on the platform

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of the instant timeline feature introduced by Twitter?

To allow users to customize their homepage

To provide new users with a pre-set timeline

To enhance the video streaming quality

To increase the number of followers for existing users

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter plan to monetize its logged-out users?

By displaying targeted advertisements

By charging a subscription fee

By offering premium content

By selling user data

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge faced by Twitter's management as mentioned in the third section?

Lack of innovation in product features

Excessive management turnover

Declining user base

Increased competition from other social media platforms

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the general sentiment of investors towards Twitter's leadership according to the third section?

Indifference towards the leadership

Overwhelming support and confidence

Mixed reactions with some expressing confidence

Complete lack of confidence