Profit at Home Depot Boosted by More Customers

Profit at Home Depot Boosted by More Customers

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses the increase in sales and earnings for the third quarter, despite a stock sell-off due to unchanged forward guidance. It highlights a significant data breach announced in September, which is expected to incur costs of $27 to $34 million for 2014. Despite the breach, customer traffic increased by 3.2%, though a survey indicated that 47% of informed consumers might alter their shopping habits. Analyst David Schick from Stifel notes the difficulty in understanding market shifts without complete data, such as information from competitors like Lowe's.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the market's expectation for the company's forecasts in the fourth quarter?

An increase in forecasts

A decrease in forecasts

No change in forecasts

A complete withdrawal of forecasts

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the data breach announced in September affect customer behavior?

It had no impact on customer behavior

It led to a decrease in customer traffic

It caused a significant portion of customers to reconsider shopping at the retailer

It resulted in an increase in customer loyalty

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in customer traffic despite the data breach?

4.0%

3.2%

2.8%

1.5%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge did analyst David Schick mention regarding market analysis?

Too much data to analyze

Lack of data from competitors

Over-reliance on historical data

Inaccurate data from surveys

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which competitor's data was mentioned as missing in the market analysis?

Lowe's

Walmart

Target

Best Buy