Uber Is Facing Its Biggest PR Challenge Yet

Uber, valued at $17 billion, is popular for its low fares and wide reach but faces criticism from taxi drivers and its own drivers over pay. Recently, Uber faced a major PR challenge when Senior VP Emil Michael suggested investigating journalists critical of the company. This included using Uber's 'God View' to track vehicles, raising privacy concerns. CEO Travis Kalanick condemned Michael's comments, emphasizing they don't reflect Uber's values.

What is one reason Uber has been popular among riders?

• It has a high valuation.

• It is only available in a few cities.

• It provides lower fares.

• It offers luxury car services.

What was one of the criticisms faced by Uber?

• It only operates in rural areas.

• It has been involved in environmental issues.

• Taxi drivers have protested its arrival.

• It has a limited number of drivers.

What controversial suggestion did Emil Michael make?

• To investigate journalists critical of Uber.

• To improve customer service.

• To expand into new markets.

• To increase driver wages.

What is the 'God view' system mentioned in the controversy?

• A system to track Uber's financial performance.

• A system to monitor driver behavior.

• A system to track the company's vehicles.

• A system to enhance customer experience.

How did CEO Travis Kalanick respond to Emil Michael's comments?

• He supported the comments.

• He stated they do not represent the company's values.

• He ignored the comments.

• He resigned from his position.