Uber Faces Public Relations Nightmare

Uber Faces Public Relations Nightmare

Assessment

Interactive Video

Business, Architecture, Social Studies

University

Hard

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The transcript discusses Uber's challenges, including its $17 billion valuation, PR issues, and privacy concerns highlighted by BuzzFeed. Allegations of misogyny within the company are addressed, with references to CEO Travis Kalanick's comments. Uber's response includes hiring David Plouffe, an ex-adviser to President Obama, to improve its PR strategy. The discussion suggests Uber may need seasoned executives like Sheryl Sandberg to guide it through turbulent times, similar to Google's early leadership strategy.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the controversial suggestion made by Uber's executive Emil Michael?

To expand into new markets

To hire more drivers

To investigate journalists' private lives

To invest in new technology

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Uber's privacy concern differ from that of Facebook and Google?

Uber offers more privacy settings

Uber is less popular

Uber has more data breaches

Uber involves real-world interactions

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What technology did Uber use that raised privacy concerns?

God View

Street View

Earth View

Sky View

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who did Uber hire to improve their PR strategy?

A former Google executive

A former Facebook executive

A former Amazon executive

An ex-adviser to President Barack Obama

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What leadership strategy is suggested for Uber to navigate its challenges?

Bringing in seasoned executives

Investing in new technology

Hiring more drivers

Expanding into new markets