Samsung Shakeup: Management Change to Focus on Mobile

Samsung Shakeup: Management Change to Focus on Mobile

Assessment

Interactive Video

Business

University

Hard

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The video discusses the leadership transition at Samsung with Lee Jae-yong taking charge after his father, Lee Kun-hee, was hospitalized. It highlights the challenges Samsung faces, particularly in its mobile business, which has seen a slump in earnings. The company is planning a management shakeup, focusing on the mobile unit to address competition from high-end brands like Apple. Samsung aims to cut smartphone models and focus on products with a competitive edge, transferring workers to growth areas.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is taking over leadership at Samsung due to Lee Kun-hee's health issues?

Lee Jae-yong

Nomura Holdings

Apple Inc.

Samsung Electronics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for the management shakeup at Samsung?

Increased competition from insurance companies

Introduction of new smartphone models

Poor performance of the mobile business

Expansion into new markets

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is mentioned as a high-end competitor to Samsung in the mobile market?

Sony

Apple

Huawei

LG

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic change is Samsung planning for its smartphone models?

Focusing solely on budget models

Increasing the number of models

Introducing only high-end models

Reducing the number of models by a third

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many workers has Samsung transferred from its mobile unit to other growth areas?

100

250

500

750