Broadcasters 'Ironic a la Carte Stance: Aereos Kanojia

Broadcasters 'Ironic a la Carte Stance: Aereos Kanojia

Assessment

Interactive Video

Business, Performing Arts

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses Aereo's bankruptcy following a Supreme Court ruling against it, highlighting the impact on the television and cable industry. Chet Kanojia, Aereo's founder, reflects on the irony of major networks adopting streaming services similar to Aereo's model. He emphasizes the market opportunity in cord cutting and the shift away from traditional MVPD bundles. Kanojia argues for consumer choice in pricing models, challenging the notion that Ala Carte pricing is uneconomical. He believes companies should offer their best products at competitive prices, allowing the market to determine value.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for Aereo's bankruptcy filing?

Financial mismanagement

Supreme Court ruling on copyright violation

Lack of consumer interest

Competition from new streaming services

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Chet Kanojia view the actions of traditional broadcasters after Aereo's closure?

He felt they were innovative

He found it ironic they adopted similar strategies

He believed they were still against a la carte pricing

He thought they ignored consumer trends

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What market trend did Chet Kanojia identify as an opportunity for Aereo?

Decline in internet usage

Increase in cable subscriptions

Rise of cord-cutting

Growth of traditional TV viewership

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Chet Kanojia's perspective on a la carte pricing?

It is bad for consumers

It should be avoided by companies

It should be decided by the market

It is economically unsustainable

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Chet Kanojia, who should decide what is best for the consumer?

The government

The market analysts

The consumers themselves

The companies