Will Holiday Sales Sink or Soar?

The video discusses consumer attitudes towards Black Friday and Cyber Monday, highlighting a growing cynicism and avoidance. It explores the effectiveness of email marketing and the rising influence of social media in ecommerce. Amazon's dominance in the retail market is examined, with a focus on its customer service and competitive edge. Finally, the video addresses consumer concerns about security and data breaches, noting that while people are worried, it doesn't significantly alter shopping behavior.

What is the general consumer sentiment towards Black Friday and Cyber Monday according to the discussion?

• Increased participation

• Cynicism and avoidance

• Excitement and anticipation

• Indifference

Which marketing channel is still considered the primary source for e-commerce deals?

• Social media

• TV ads

• Email

• Radio

How does social media's role in e-commerce compare to TV ads?

• Neither is effective

• Social media is far more effective

• TV ads are still more dominant

• Social media is catching up to TV ads

What percentage of people plan to shop on Amazon according to the survey?

• 60%

• 40%

• 30%

• 52%

Despite security concerns, what percentage of people are deterred from shopping at stores with past breaches?

• 15%

• 20%

• 5%

• 10%