Malls Look Past Santa to Deliver Shopping Experience

Malls Look Past Santa to Deliver Shopping Experience

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

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The video explores the dynamics of New Jersey malls, highlighting the diverse range of stores from budget to luxury. It discusses the challenges retailers face, such as pressure on margins due to promotions and the need for innovative experiences to draw customers. The video also covers inventory management strategies and the importance of sustaining sales momentum beyond Black Friday.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges retailers face during the holiday season in New Jersey malls?

High rental costs

Lack of customer interest

Pressure on margins due to discounts

Increased competition from online shopping

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unique feature does the Garden State Mall offer to attract customers?

A movie theater

A large food court

A full-size carousel

An indoor water park

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a strategy mentioned for bringing people into malls?

Hosting celebrity events

Providing free Wi-Fi

Launching DreamWorks Animation partnerships

Offering free parking

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How have inventory levels changed from last year to this year?

They have decreased significantly

They have remained the same

They have fluctuated unpredictably

They have increased significantly

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might a store be forced to cut prices even if its inventory is well-managed?

To match competitors' price cuts

To attract new customers

To clear out old stock

Due to high operational costs