What was the speaker's main reason for starting a luxury brand?
Ruthie Davis: Why I Launched My Own Luxury Shoe Line

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Business, Information Technology (IT), Architecture, Life Skills
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To follow the trends in the mass market
To compete directly with Reebok
To create shoes they personally wanted to wear
To focus on men's footwear
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the speaker's approach to understanding their market?
Studying the customer and being consumer-centric
Focusing only on high-end customers
Relying on past trends
Ignoring customer feedback
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the speaker ensure the comfort of their shoe designs?
By focusing solely on aesthetics
By copying designs from other brands
By designing shoes based on their own foot
By using only Italian materials
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the speaker say about the dynamics of a woman's foot?
All women have the same foot shape
Foot dynamics are irrelevant to shoe design
Understanding foot dynamics is crucial for comfort
Only aesthetics matter in shoe design
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key strategy for competing with established brands according to the speaker?
Offering the lowest prices
Creating a unique niche and voice
Copying popular designs
Focusing on men's footwear
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why does the speaker believe having both e-commerce and physical stores is important?
To reduce operational costs
To have a face and home for the brand
To eliminate the need for marketing
To focus solely on online sales
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What new trend in shoe design does the speaker mention?
Traditional designs with no innovation
Leather-only designs
Vegan and cruelty-free shoes
Shoes with no heels
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