Ruthie Davis: Why I Launched My Own Luxury Shoe Line

Ruthie Davis: Why I Launched My Own Luxury Shoe Line

Assessment

Interactive Video

Business, Information Technology (IT), Architecture, Life Skills

University

Hard

Created by

Quizizz Content

FREE Resource

The video features a designer discussing her career journey from working at Reebok and Tommy Hilfiger to launching her own luxury shoe brand. She emphasizes consumer-centric design, focusing on comfort and style for women. The designer explains her market strategy, highlighting the importance of creating a unique niche and voice. She also discusses the expansion into e-commerce and the introduction of new shoe categories, including vegan options, to meet evolving consumer demands.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the speaker's main reason for starting a luxury brand?

To follow the trends in the mass market

To compete directly with Reebok

To create shoes they personally wanted to wear

To focus on men's footwear

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's approach to understanding their market?

Studying the customer and being consumer-centric

Focusing only on high-end customers

Relying on past trends

Ignoring customer feedback

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the speaker ensure the comfort of their shoe designs?

By focusing solely on aesthetics

By copying designs from other brands

By designing shoes based on their own foot

By using only Italian materials

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker say about the dynamics of a woman's foot?

All women have the same foot shape

Foot dynamics are irrelevant to shoe design

Understanding foot dynamics is crucial for comfort

Only aesthetics matter in shoe design

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key strategy for competing with established brands according to the speaker?

Offering the lowest prices

Creating a unique niche and voice

Copying popular designs

Focusing on men's footwear

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does the speaker believe having both e-commerce and physical stores is important?

To reduce operational costs

To have a face and home for the brand

To eliminate the need for marketing

To focus solely on online sales

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new trend in shoe design does the speaker mention?

Traditional designs with no innovation

Leather-only designs

Vegan and cruelty-free shoes

Shoes with no heels