Glu Mobile's Big Bet on the Kardashian Brand

The video discusses the involvement of the Kardashian family in a mobile game, addressing investor concerns about the game's longevity and financial impact. It highlights the profitability driven by the Kardashian brand and the company's growth strategy, including future plans for celebrity games. The video also touches on gaming philosophy, emphasizing family-friendly content.

What is the main concern of investors regarding the Kardashian game?

• The game's storyline

• The game's longevity in the top ten grossing

• The involvement of other celebrities

• The game's graphics

What potential does Glu Mobile see in the international market for Kim Kardashian's brand?

• Declining interest

• Just beginning to grow

• Already fully tapped

• Limited potential

How does Glu Mobile view the royalties paid to the Kardashians?

• As a burden on profits

• As a minor expense

• As enhancing profitability

• As a temporary cost

What is the main reason for Glu Mobile's stock price disjuncture according to the transcript?

• Investor misperceptions

• High production costs

• Poor marketing strategies

• Lack of new games

How does Glu Mobile differentiate its games from titles like Grand Theft Auto?

• By targeting older audiences

• By maintaining family-friendly content

• By emphasizing violence

• By focusing on console games

What is Glu Mobile's strategy for the Kardashian game?

• To end the game in a year

• To add more family members and locations

• To focus solely on Kim Kardashian

• To make it a console game

What is Glu Mobile's approach to future celebrity games?

• Limiting to one celebrity

• Creating transmedia experiences

• Avoiding celebrity games

• Focusing on unknown celebrities