Glu Mobile's Big Bet on the Kardashian Brand

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Business, Information Technology (IT), Architecture
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main concern of investors regarding the Kardashian game?
The game's storyline
The game's longevity in the top ten grossing
The involvement of other celebrities
The game's graphics
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What potential does Glu Mobile see in the international market for Kim Kardashian's brand?
Declining interest
Just beginning to grow
Already fully tapped
Limited potential
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Glu Mobile view the royalties paid to the Kardashians?
As a burden on profits
As a minor expense
As enhancing profitability
As a temporary cost
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main reason for Glu Mobile's stock price disjuncture according to the transcript?
Investor misperceptions
High production costs
Poor marketing strategies
Lack of new games
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Glu Mobile differentiate its games from titles like Grand Theft Auto?
By targeting older audiences
By maintaining family-friendly content
By emphasizing violence
By focusing on console games
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Glu Mobile's strategy for the Kardashian game?
To end the game in a year
To add more family members and locations
To focus solely on Kim Kardashian
To make it a console game
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Glu Mobile's approach to future celebrity games?
Limiting to one celebrity
Creating transmedia experiences
Avoiding celebrity games
Focusing on unknown celebrities
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