Are Media Providers Ready to Cut the Cord?

The video discusses the rapid growth of mobile media and its impact on traditional television. It highlights the shift in consumer behavior towards online and mobile video consumption, driven by large-screen devices like the iPhone. Media companies are adapting by making content available online and exploring new monetization strategies, such as subscriptions and advertising. Despite the shift, traditional pay TV remains economically significant. The video also covers the challenges media companies face in balancing new and traditional revenue streams.

What is driving the growth in mobile video consumption?

• Smaller screen devices

• Large screen devices like iPhone 6 and 6 Plus

• Increase in cable subscriptions

• Decrease in traditional TV content

What is a major concern for media companies as consumers shift to online platforms?

• Lack of content

• Decreasing cable bundle revenues

• Increase in traditional TV viewership

• Decline in mobile device usage

Which company is mentioned as moving aggressively towards online content distribution?

• NBC

• Fox

• Disney

• CBS

What is one way media companies are monetizing online content?

• Offering free content

• Increasing cable fees

• Reducing advertising

• Subscription packages and advertising

What is the projected growth in online advertising by 2019?

• 40%

• 30%

• 20%

• 10%