Google Is the Monster of Internet Advertising: Sorrell

The video discusses the disparity in advertising investments between traditional and digital media, highlighting the shift towards digital and mobile platforms. It examines the roles of major players like Facebook and Google, and addresses regulatory challenges in the EU. The discussion also touches on future trends, particularly the rise of Chinese technology companies like Alibaba.

What is the main issue with advertising spending on traditional media?

• Traditional media is under-invested.

• There is an over-investment in traditional media.

• It is perfectly balanced with consumer time spent.

• It is more effective than digital media.

In which country is internet spending expected to outperform traditional media for the first time?

• France

• United Kingdom

• Germany

• United States

What is the main reason for the gap in mobile advertising?

• Lack of consumer interest

• High cost of mobile ads

• Generational differences in decision-makers

• Limited mobile technology

How is Facebook described in relation to WPP?

• A friend

• A competitor

• A frenemy

• An enemy

What is Google's share of the search market in the EU?

• 60-70%

• 50-60%

• 80-90%

• 70-80%

Which Chinese company is mentioned as rapidly rising in value?

• Baidu

• Alibaba

• Tencent

• JD.com

What is the future trend to watch in technology according to the discussion?

• European technology

• American technology

• Chinese technology

• Indian technology