Gucci CEO, Creative Head to Leave in Kering Unit Revamp

Gucci CEO, Creative Head to Leave in Kering Unit Revamp

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses leadership changes at Gucci, with CEO DeMarco and creative director Gianini leaving. Marco Bizzarri is set to become the new CEO, while the new creative director is yet to be named. The video also covers recent executive changes at Caring's other brands and highlights Gucci's sales decline due to strategic shifts and reduced spending by Chinese consumers.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is set to become the new CEO of Gucci?

DeMarco

Christopher Kane

Gianini

Marco Bizzarri

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Marco Bizzarri's previous association before becoming Gucci's CEO?

Gucci

Bottega Veneta

Christopher Kane

Bryonie

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage drop in Gucci's third-quarter sales?

0.9%

1.9%

2.5%

3.1%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the reasons for Gucci's revenue growth being affected?

New product launches

Higher marketing expenses

Increased production costs

Weaker spending by Chinese consumers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did Gucci implement to impact its brand perception?

Lowering prices

Expanding product lines

Making the brand appear more exclusive

Increasing advertising