Rolexes for Rent: Eleven James's Timeshare Program

Rolexes for Rent: Eleven James's Timeshare Program

Assessment

Interactive Video

Business, Architecture, Life Skills

University

Hard

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The video introduces 11 James, a membership program for luxury watch enthusiasts, founded by Randy Brandoff. It offers various membership categories with different price points and watch rotation options. Members can choose from a wide range of brands, including Rolex and Cartier. The program includes a rewards system that allows members to earn points for watch ownership. The video also discusses the potential inclusion of wearable technology like the Apple Watch in the future.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What inspired the name '11 James' for the luxury watch membership program?

The founder's favorite number

A famous watchmaker's name

A reference to James Bond's gadgets

The number of watches in the collection

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a category of watches offered by 11 James?

Aficionado

Connoisseur

Virtuoso

Collector

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the average retail price point for the entry-level collection at 11 James?

$10,000

$20,000

$5,000

$40,000

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can members earn points in the 11 James rewards program?

By writing reviews

By attending exclusive events

By referring friends and renewing memberships

By purchasing additional watches

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What future addition to the 11 James collection is mentioned as a possibility?

Smartwatches like the Apple Watch

Limited edition jewelry

Custom-made suits

Luxury handbags