Tony Fernandes Will Save AirAsia Brand: McLean

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Business, Social Studies, Life Skills
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a key factor in managing the crisis of Malaysian Airlines flight MH370?
Ignoring public opinion
Using social media effectively
Avoiding media entirely
Focusing solely on internal communication
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why are the first 48 hours crucial in a crisis situation?
They allow time for internal meetings
They shape public perception and support
They are when most media coverage occurs
They determine the financial impact
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should organizations avoid during a crisis according to the transcript?
Communicating with stakeholders
Engaging with the media
Making knee-jerk reactions
Using social media
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a major issue faced by AirAsia in the last 24 hours?
A labor strike
A route violation
A financial scandal
A technical failure
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What lesson can be learned from BP's handling of the Deepwater Horizon spill?
The benefit of avoiding media entirely
The advantage of delaying public statements
The need for clear and compassionate communication
The importance of quick financial settlements
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a critical quality for a leader in a crisis according to the transcript?
Focusing on internal processes
Avoiding social media
Having charisma and credibility
Being media-shy
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Tony Fernandez contribute to AirAsia's crisis management?
By ignoring media coverage
By focusing on financial strategies
By avoiding public statements
By using social media to build the brand
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