Behind Psys Sons Tech Company 'Gangnam Style Bounce

The video discusses a Bloomberg poll on stock mechanics, focusing on DI Corp, a South Korean semiconductor company. The stock's price was influenced by the popularity of Gangnam Style, highlighting the impact of attention on stock prices. Research by Andy Kim explores how to differentiate between attention-driven and information-driven stock movements. The video contrasts the behavior of individual and institutional investors, noting that institutional investors are more sophisticated. It also examines how marketing and endorsements affect stock perception. Finally, it critiques economists' understanding of stock market drift and discusses stock ownership dynamics.

What was the primary reason for the increase in DI Corp's stock price?

• Acquisition by another company

• Improved financial performance

• Increased public attention due to 'Gangnam Style'

• New product launch

According to Andy Kim's research, how do individual investors typically react to increased attention on a stock?

• They sell their shares

• They hold their shares

• They are more likely to buy the stock

• They consult financial advisors

What distinguishes institutional investors from individual investors in the context of attention-driven stock movements?

• Institutional investors have less capital

• Institutional investors rely on fundamental analysis

• Institutional investors are more likely to follow trends

• Institutional investors are influenced by social media

Why do companies place their brands in movies according to the discussion?

• To increase brand visibility and influence stock perception

• To target a younger audience

• To improve product quality

• To reduce advertising costs

What is the general view of economists on stock market trends as mentioned in the video?

• They are highly accurate

• They ignore them completely

• They are often skeptical and consider them as 'drift'

• They are always optimistic