Holiday Sales: How Did Retailers Perform This Year?

Holiday Sales: How Did Retailers Perform This Year?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the sales performance of John Lewis, highlighting the significant growth in online sales and the impact of Black Friday. It also covers the challenges faced by other retailers like Sainsbury's, Tesco, and Marks and Spencers, focusing on price wars and restructuring plans. The discussion emphasizes the importance of balancing online and in-store sales and the potential risks of over-reliance on Black Friday sales.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key factor in the sales growth for John Lewis during the Christmas period?

Growth in online sales and click and collect

Increased in-store promotions

Partnership with new brands

Expansion of physical stores

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product category was highlighted as a big seller for John Lewis?

Health-related products

Home furniture

Luxury clothing

Sports equipment

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the CEO of John Lewis's concern regarding Black Friday sales?

It might lead to increased competition

It may not be sustainable for retailers

It could cause a decline in customer satisfaction

It could result in higher operational costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which retailer is expected to announce restructuring plans along with their sales report?

Marks & Spencer

Tesco

Sainsbury's

John Lewis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What issue did Marks & Spencer face with their online services?

Web ordering problems

Poor customer service

Limited product range

High shipping costs