What is digital marketing

What is marketing?

• Marketing is only about advertising.
• Marketing is the process of manufacturing products.
• Marketing is the process of promoting and selling products or services.
• Marketing is solely focused on market research.

What is digital marketing?

• Digital marketing is solely about social media advertising.
• Digital marketing is the promotion of products or services using digital channels and technologies.
• Digital marketing refers to traditional marketing methods used online.
• Digital marketing is the process of selling products in physical stores.

What do digital marketers use to leverage digital marketing?

• In-person networking events
• Traditional advertising methods
• Television commercials
• Tools and strategies like social media, SEO, email marketing, content marketing, and analytics.

What are the common digital marketing tactics?

• television advertising
• SEO, content marketing, social media marketing, email marketing, PPC advertising, affiliate marketing, influencer marketing.
• print media campaigns
• radio promotions

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Who are the digital marketers?

• Digital marketers are professionals who only work in print advertising.
• Digital marketers are only social media influencers.
• Digital marketers are individuals who sell products door-to-door.
• Digital marketers are professionals who promote products or services using online channels.

Name one KPI digital marketers focus on?

• Organic traffic

• Click-Through Rate
• Cost Per Click
• Bounce Rate