The future of HMV hangs in the balance

HMV, once a leading music retailer, faces significant challenges due to rapid changes in consumer preferences and the rise of digital platforms. Despite efforts to adapt by creating engaging retail environments and enhancing their online presence, HMV struggles with financial decline, risking thousands of jobs and numerous stores. The company's failure to modernize and respond to the digital consumer revolution has left it on the brink of history, highlighting a broader structural shift in the retail industry.

What is one of the strategies the CEO of HMV plans to use to secure the company's future?

• Expanding physical store locations

• Reducing the number of employees

• Creating a superior online platform

• Focusing solely on vinyl records

What is a significant challenge HMV is facing according to the second section?

• Economic conditions and failure to modernize

• High demand for physical stores

• Increased competition from Woolworths

• Lack of interest in digital music

What event in 2009 is mentioned as a peak for HMV's market share?

• The opening of new stores in Ireland

• The closure of Woolworths

• The launch of a new online platform

• The introduction of a new music format

What is the potential consequence for HMV if it fails to adapt to consumer trends?

• It will become a leader in the digital market

• It will merge with a major competitor

• It will go the way of the dinosaurs

• It will increase its market share

How many jobs are at risk due to HMV's financial difficulties?

• Two thousand

• Ten thousand

• Four and a half thousand

• One thousand