2009 MacTaggart Lecture in Edinburgh by James Murdoch

The speaker reflects on their role in the media industry, emphasizing the need to focus on the present digital landscape rather than a future transformation. They argue that the industry is already digital, but current attitudes and business models are outdated, leading to missed opportunities. The speaker calls for urgent changes to embrace digital realities, which will benefit consumers and society.

What does the speaker express concern about regarding their invitation to the British Broadcasting establishment?

• The challenge of adapting to new roles

• The impact on their global media activities

• The length of their membership

• The potential loss of independence

What does the speaker emphasize about the current state of the media industry?

• It is focused on future transformations

• It is still largely analog

• It is already digital

• It is resistant to change

According to the speaker, what is a major issue with the current media industry?

• Analogue attitudes in a digital age

• Over-reliance on traditional media

• Excessive consumer choice

• Lack of digital content

What does the speaker suggest is necessary for the media industry to unlock new opportunities?

• Maintaining current business models

• Embracing spectrum scarcity

• Adapting to digital realities

• Focusing on analog media

What does the speaker believe will benefit consumers and society if the media industry changes in the right way?

• Reduced digital content

• Greater enterprise and choice

• More central planning

• Increased spectrum scarcity