Setting the right tone strengthens your brand

What was the initial sales target the organization aimed to achieve by the end of the decade?

• 350 million

• 100 million

• 200 million

• 50 million

How much did the organization actually achieve in sales by the end of the decade?

• 500 million

• 100 million

• 350 million

• 200 million

What is a core fundamental the organization focused on regarding its brand?

• Maximizing profits

• Expanding globally

• Reducing costs

• Ensuring everyone thinks well of them

Who are considered important stakeholders in maintaining a positive brand image?

• Only corporate advisors

• Only suppliers

• Only customers

• Everyone who interacts with the organization

What is highlighted as incredibly powerful for a brand over a decade?

• Increasing market share

• Reducing operational costs

• Having many people speak well of the brand

• Launching new products