Have your own system for selling

The video tutorial highlights Enzo, a stylist at Weybridge Salon, who excels in retail sales by using a systematic approach. Initially, the salon lacked a retail culture, but Enzo, motivated by financial incentives, developed a successful strategy. He conducts in-depth consultations, identifies client needs, and demonstrates products effectively. Enzo's method involves showcasing products used during the visit and asking open-ended questions to close sales. His consistent system has led to significant sales success, often accounting for more than half of the salon's total sales.

What was the initial challenge Enzo faced when he joined the Weybridge Salem?

• Poor location of the salon

• Inadequate training

• No culture of selling retail products

• Lack of clients

How does Enzo identify the hair problems of his clients?

• Through an in-depth consultation with clever questions

• By observing their hair during styling

• By using a hair analysis machine

• By asking clients to fill out a questionnaire

What is a key part of Enzo's strategy during a client's visit?

• Providing free samples

• Letting clients feel, touch, and smell the products

• Demonstrating how to use the products

• Offering discounts on products

What is one of Enzo's techniques for closing a sale?

• Offering a buy-one-get-one-free deal

• Offering a loyalty card

• Using an open-ended question about product preference

• Giving a detailed product brochure

What is the approximate annual sales figure Enzo achieves in home care products?

• £20,000

• £30,000

• £60,000

• £40,000 to £50,000