The Billion-Dollar 'Star Wars' Boon in Toys

The transcript discusses the significant impact of Star Wars toys on the toy industry, with potential sales reaching $1 billion. Toys R Us is a key player, expanding its store space to accommodate the demand. The rollout of Star Wars toys has been meticulously planned over two years, featuring both classic and new characters. The market spans generations, with both young children and older collectors interested in the toys. Over 100 licensees, including major brands like Hasbro, Lego, and Mattel, are involved. New and innovative toys, such as the app-controlled BB8, are gaining popularity. Retailers are positioning themselves as the go-to destination for Star Wars toys, anticipating high demand during the holiday season and the movie release.

What is the expected sales peak period for Star Wars toys according to the transcript?

• Around November 25

• Around December 18

• Around December 1

• Around January 1

What significant change did Toys R Us make to accommodate Star Wars merchandise?

• Reduced store space

• Doubled store space

• Introduced online sales only

• Limited sales to weekends

Which classic Star Wars character was reintroduced with robotics technology?

• Chewbacca

• Yoda

• Darth Vader

• C-3PO

What is the age range of Star Wars toy collectors mentioned in the transcript?

• 20 to 80 years old

• 15 to 70 years old

• 10 to 50 years old

• 5 to 60 years old

Which company is mentioned as gaining popularity due to its app-controlled BB8 toy?

• Lego

• Hasbro

• Mattel

• Sphero