The At-Home Movie Service Making Waves in Hollywood

The transcript discusses the screening room plan, emphasizing the creation of additional value rather than disruption in the value chain. It highlights the impact of price differences on the market, with a focus on theatrical distribution and the potential audience expansion. The discussion also covers the home theater market, piracy issues, and PRIMA's anti-piracy technology. Finally, it outlines PRIMA's business growth and future goals, aiming to become a major exhibitor with home-based screens.

What is the primary focus of PRIMA's approach in the market?

• Disrupting the existing value chain

• Creating additional value

• Reducing costs for consumers

• Eliminating competition

How does the screening room's pricing strategy compare to traditional theatrical distribution?

• It is about the same

• It varies depending on the movie

• It is more expensive

• It is significantly cheaper

What is Peter Jackson's view on the screening room?

• It will harm the cinema industry

• It will expand the audience for movies

• It will only benefit studios

• It will replace traditional theaters

What is a key feature of PRIMA's anti-piracy technology?

• It is the least secure distribution method

• It is not recognized by the industry

• It is approved by only a few studios

• It provides a rock-solid basis for film distribution

What is PRIMA's growth ambition in the home theater market?

• To remain a small niche player

• To exit the market in the next few years

• To become one of the largest exhibitors in the world

• To focus solely on anti-piracy technology