Taking Flight: Air Mauritius' Expansion plans

The transcript discusses an ambitious plan for a small airline to establish a strategic route from Africa to Asia via Mauritius and Changi Airport. It highlights the tourism potential of Mauritius as a twin destination, combining beach experiences with African safaris. The airline aims to overcome financial challenges by focusing on productivity and forming partnerships with other airlines. The strategy includes targeting niche markets and leveraging government support to ensure profitability.

What is the primary goal of the airline's strategic plan involving Mauritius and Changi Airport?

• To increase tourism in Mauritius

• To connect Africa and Asia efficiently

• To establish a direct route to Europe

• To reduce flight times to the Americas

What unique feature does Mauritius offer to Singaporean tourists according to the airline's plan?

• Luxury cruises

• A twin destination experience with Africa

• Direct flights to Europe

• Exclusive shopping experiences

What challenge did the airline face in 2008 that affected its profitability?

• Natural disasters affecting flight routes

• Government regulations on international flights

• High fuel prices and unfavorable exchange rates

• Increased competition from European airlines

What is the main strategy the airline is focusing on to stay profitable?

• Expanding into the American market

• Reducing the number of flights

• Improving productivity

• Increasing ticket prices

How does the airline plan to mitigate risks associated with external factors like fuel prices?

• By investing in fuel-efficient aircraft

• By forming partnerships with other airlines

• By reducing the number of flights

• By focusing on domestic routes