Xiaomi Bets Big on India

Xiaomi Bets Big on India

Assessment

Interactive Video

Business, Architecture

University

Hard

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Xiaomi has made its first investment in an Indian company, Hungama Digital Entertainments, to tap into the growing digital media market. The investment highlights Xiaomi's focus on India as a key market, especially with the increasing 4G penetration. Hugo Barra, VP of Global Operations, discusses Xiaomi's international expansion, emphasizing India and the US. The Indian smartphone market is rapidly growing, with tough competition from Samsung and local brands. Xiaomi aims to leverage the e-commerce boom and offer premium products to capture the market.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name of the Indian company in which Xiaomi made its first investment?

Reliance Jio

Tata Communications

Infosys

Hungama Digital Entertainments

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Hugo Barra, which market is Xiaomi focusing on for international expansion?

United States

Europe

India

Australia

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected growth rate of the smartphone market in India?

10%

15%

29%

45%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is mentioned as a strong competitor for Xiaomi in the Indian market?

Apple

Samsung

Nokia

Sony

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is Xiaomi hoping to use to encourage Indian consumers to spend on digital products?

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