How Twitter Can Save Itself

How Twitter Can Save Itself

Assessment

Interactive Video

Created by

Quizizz Content

Business, Social Studies

University

Hard

The video discusses Twitter's decline, comparing it to Yahoo, and highlights missed opportunities in sports and finance. It suggests that Twitter could have capitalized on these verticals to generate revenue. The discussion also covers potential strategies for recovery, such as acquisitions and improving user engagement. Challenges like negative interactions and the need for deeper content are also addressed, with a focus on Twitter's future prospects.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary focus of Twitter's board that contributed to its decline?

User privacy

Content moderation

Technical innovation

Global scale and audience

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which two verticals were identified as potential revenue sources for Twitter?

Healthcare and travel

Technology and education

Sports and finance

Fashion and entertainment

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy could have helped Twitter control the sports market?

Sponsoring major sports events

Partnering with local sports teams

Buying a company like DraftKings

Launching a sports news channel

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Twitter faces in terms of user engagement?

Lack of video content

Complexity in finding relevant people

High subscription fees

Limited language support

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential solution is suggested for Twitter to improve its platform?

Being acquired by a media company

Focusing on virtual reality

Increasing advertisement frequency

Developing a new app