NBC Puts Olympics Video on Snapchat

NBC is partnering with Snapchat to reach younger audiences by sharing Olympic highlights, hoping to boost live viewership. This partnership includes advertising revenue sharing, which Snapchat promotes as a way to leverage its large young audience. Despite this, there are concerns about Snapchat's ability to scale and meet market expectations. Meanwhile, Comcast is diversifying its media strategy by investing in DreamWorks and BuzzFeed, aiming to compete with Disney and reach younger audiences through platforms like Snapchat.

What is the primary goal of NBC's partnership with Snapchat?

• To attract younger audiences

• To increase traditional TV viewership

• To compete with Disney

• To reduce advertising costs

What is a major challenge Snapchat faces in scaling its platform?

• Need for a more programmatic platform

• Competition from traditional media

• High operational costs

• Lack of user engagement

What is one of the execution risks mentioned for Snapchat?

• Expanding into new markets

• Reducing content creation

• Improving measurement and ROI

• Increasing user base

How is Comcast planning to compete with Disney?

• By investing in animated films and theme parks

• By increasing cable TV subscriptions

• By reducing prices of its services

• By acquiring more traditional media companies

What role does BuzzFeed play in NBC's strategy during the Olympics?

• Creating original Olympic content

• Managing NBC's social media accounts

• Curating highlights for Snapchat

• Broadcasting live Olympic events