Is the Sky the Limit for Expedia?

Is the Sky the Limit for Expedia?

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses the impact of market consolidation in the travel industry, highlighting the growth potential in a $1.4 trillion market. It emphasizes the importance of technology investment, with over $800 million spent annually, to maintain a competitive edge. The company positions itself as a tech company with a broad and deep offering, contrasting with traditional hotel chains. The discussion also touches on the challenge of being seen as a legacy tech company and the need for continuous innovation to stay relevant. The strategy includes smart acquisitions and leveraging big brands to attract visitors.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated size of the travel market mentioned in the video?

$1.4 billion

$1.4 trillion

$140 billion

$14 trillion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company differentiate itself from big hotel chains?

By investing heavily in technology

By reducing service fees

By offering exclusive hotel deals

By partnering with airlines

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's annual expenditure on technology?

$500 million

$800 million

$1 billion

$1.2 billion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's strategy to stay ahead of startups and tech giants?

Reducing prices

Expanding into new markets

Increasing marketing spend

Continuous innovation and strategic acquisitions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many visitors does the company attract to its sites monthly?

45 million

4.5 million

450 million

450,000