Pivotal's Brian Wieser: Why I'm Bullish on Twitter

The transcript discusses Twitter's advertising challenges, growth deceleration, and market position compared to Facebook. It highlights Jack Dorsey's leadership impact, emphasizing stability and interface simplification. Twitter is portrayed as a niche platform with unique live moment opportunities, differentiating it from Facebook. The discussion also covers investor expectations and the importance of understanding Twitter's distinct role in digital advertising.

What has been the impact of Jack Dorsey's return on Twitter's interface and company stability?

• Minimal changes but increased stability

• Complete overhaul of the interface

• No changes and decreased stability

• Significant changes and instability

How does Twitter's advertising model compare to Facebook's?

• Twitter is more like radio, while Facebook is like television

• Twitter does not focus on advertising

• Twitter is more like television, while Facebook is like radio

• Twitter and Facebook have identical advertising models

What is a major challenge Twitter faces in terms of user growth?

• Too many power users

• Unrealistic investor expectations

• Excessive advertising

• Lack of a mobile app

What strategy is Twitter using to differentiate itself in the market?

• Emphasizing live events and partnerships

• Reducing advertising efforts

• Competing directly with Facebook's features

• Focusing on static content

Why might advertisers prefer Twitter for live strategies?

• Twitter has better video quality

• Twitter offers cheaper advertising rates

• Twitter's live activity is more concentrated

• Twitter has more users than Facebook