American Express Takes on Square, On Deck Capital

American Express Takes on Square, On Deck Capital

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses American Express's new online loan platform for small businesses, highlighting its unique position in the market compared to competitors like JP Morgan and Wells Fargo. The platform targets existing Amex customers, offering short-term loans up to $750,000. This initiative aligns with Amex's strategy to focus on B2B services, expanding their offerings beyond traditional credit card services. The video also explores the competitive landscape and the potential business impact for American Express.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of American Express's new online loan platform?

Online loan platform for small businesses

Loans for large corporations

Credit card rewards program

Personal loans for individuals

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is eligible for the small business loans offered by American Express?

New customers only

Existing American Express cardholders

Any small business

Businesses with over 100 employees

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the maximum loan amount that American Express plans to offer through this platform?

$750,000

$250,000

$500,000

$1,000,000

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does American Express's new platform align with their strategic focus?

It focuses on consumer credit cards

It targets international markets

It emphasizes a pen-centric approach

It aligns with a more B2B-centric strategy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are considered competitors in the B2B working capital loans market?

PayPal and Square

JP Morgan and Wells Fargo

On Deck and Lending Club

Visa and Mastercard