Inside Amazon's Profit Machine

Inside Amazon's Profit Machine

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses Amazon's unique approach to profits, focusing on reinvestment rather than immediate gains. It highlights the significant role of Amazon Web Services (AWS) in driving profits, despite being a smaller segment of the business. The video also covers Google's advertising success, noting the challenges posed by the shift from desktop to mobile, which affects ad value. Both companies show strong growth in their respective areas, with Amazon leveraging AWS for profitability and Google capitalizing on its advertising platform.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Amazon's strategy regarding profits?

Reinvest profits into the business

Return profits to shareholders

Focus on short-term profits

Avoid investing in new segments

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which segment of Amazon is a major contributor to its profits?

Logistics

AWS

Advertising

Retail

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the trend in AWS's operating margins?

Fluctuating

Stable

Decreasing

Rapidly increasing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge is Google facing with its advertising business?

Increasing competition from Amazon

Declining price per click

Lack of advertiser interest

Decreasing number of clicks

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the value of a mobile ad less than a desktop ad for Google?

Users spend less time on mobile

Mobile ads are less effective

Desktop ads reach more users

Mobile ads are more expensive

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