Hampton Creek's Undercover Project to Buy Its Own Mayo

The transcript discusses an investigation into Hampton Creek's unusual business practices, where the company allegedly purchased its own products to boost sales figures. The CEO, Josh Tetrick, claimed these purchases were for quality assurance, but evidence suggests otherwise. The company also engaged in tactics to increase product demand artificially. Despite transparency efforts, the investigation found discrepancies in the company's claims. The response from investors and retail partners remains limited, raising questions about the company's future practices.

What was the primary reason given by Hampton Creek for purchasing large quantities of their own products?

• For quality assurance

• To boost sales figures

• To clear old stock

• To test new marketing strategies

How did Hampton Creek contractors attempt to influence store orders after purchasing products?

• By threatening to stop supplying the store

• By offering discounts to store managers

• By pretending to be customers requesting the product

• By providing free samples to customers

What was the CEO's stance on the purchases made by Hampton Creek?

• He claimed they were part of a marketing strategy

• He admitted they were to boost sales

• He denied any purchases were made

• He insisted they were for quality control

What was the response from investors and retail partners regarding the investigation?

• They criticized the company's practices

• They refused to comment

• They fully supported Hampton Creek's actions

• They withdrew their investments

Which notable figure was mentioned as a backer of Hampton Creek?

• Peter Thiel

• Mark Zuckerberg

• Elon Musk

• Jeff Bezos