Apple Partners With Nike on New Watch in Fitness Push

Apple Partners With Nike on New Watch in Fitness Push

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses the new GPS capabilities of wearables, particularly the Apple Watch, and their impact on the fitness market. It highlights the potential shift in consumer interest from dedicated fitness devices like Fitbit to multifunctional smartwatches. The conversation also touches on the broader market dynamics of smartwatches, the role of services in Apple's strategy, and the future of wearable technology. The speakers express varying opinions on the adoption of smartwatches and the direction of Apple's innovation strategy.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new feature of the Apple Watch is particularly beneficial for runners?

GPS capabilities

Heart rate monitor

Music streaming

Voice assistant

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the Apple Watch's new feature potentially impact the health and fitness market?

It makes the watch more fashionable.

It increases the watch's weight.

It improves distance tracking accuracy.

It reduces the watch's battery life.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key advantage of Fitbit over the Apple Watch according to the discussion?

More focused and dedicated products

Larger screen size

Better integration with smartphones

Lower price point

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant concern about Apple's strategy for computing on devices?

It reduces the battery life of devices.

It increases the cost of devices.

It complicates the user interface.

It limits innovation by requiring large processors.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected impact of new product releases on consumer experience?

Consumers will be confused by the new features.

Consumers will find the features underwhelming.

Consumers will experience a significant leap forward.

Consumers will prefer older models.