The transcript discusses the evolving landscape of media partnerships in sports, emphasizing the role of digital platforms like Twitter and Facebook as supplements to traditional media. It highlights the importance of live streaming and digital strategies, particularly through partnerships with companies like Bam Tech. The use of virtual reality to enhance fan engagement is explored, along with the potential for future media deals. The conversation underscores the need for adaptability in the face of rapid technological changes, while maintaining long-term partnerships to leverage new opportunities and grow the fan base.

How do platforms like Twitter and Facebook contribute to sports engagement?

• They replace traditional media.

• They offer additional ways for fans to connect.

• They limit fan interaction.

• They are the only way to watch sports now.

What is the focus of the partnerships with Rogers and Comcast?

• Exclusively for radio broadcasting.

• Print media rights.

• Only traditional broadcasting rights.

• Live streaming and digital platforms.

What technological advancement is being tested in sports broadcasting?

• 3D television rights.

• Holographic displays.

• Virtual reality rights.

• Augmented reality rights.

Why is it important to have a nimble partner in long-term sports deals?

• To avoid any changes in broadcasting.

• To limit the use of digital platforms.

• To ensure they can adapt to new technologies.

• To guarantee fixed technology use.

What is the predicted trend for sports content consumption?

• It will evolve with new technologies.

• It will remain unchanged.

• It will become less valuable.

• It will revert to traditional media.