VOICED : NBA making a play for China

The NBA is expanding its presence in China by opening facilities in Shenzhen, aiming to tap into the lucrative Chinese market, which contributes significantly to its income. Preseason matches between the Charlotte Hornets and Yellow Clippers have sparked interest among Chinese fans, highlighting the potential for regular season games in Asia. Jeremy Lin, the first Chinese American NBA player, plays a pivotal role in this cultural exchange. The initiative is as much about building commercial ties as it is about sports, with the popularity of basketball in China continuing to grow.

What is the primary reason for the NBA opening facilities in Shenzhen?

• To promote the NBA and tap into the Chinese market

• To train local Chinese players

• To host international tournaments

• To collaborate with Chinese basketball teams

How much is the Chinese market worth to the NBA in terms of merchandising and broadcast deals?

• $50 million

• $150 million

• $200 million

• $100 million

Which teams played the preseason matches in China?

• Charlotte Hornets and Yellow Clippers

• Miami Heat and Chicago Bulls

• Los Angeles Lakers and Boston Celtics

• Golden State Warriors and Houston Rockets

Why is Jeremy Lin a significant figure in the NBA's China games?

• He is the highest-scoring player in the NBA

• He is the coach of the Charlotte Hornets

• He is the owner of the Yellow Clippers

• He is the first Chinese American player in the NBA

What future development do Chinese NBA fans hope for?

• More Chinese players in the NBA

• An NBA team based in China

• Regular season NBA games in Asia

• More NBA training camps in China