The new boss of Marks and Spencer has warned that profits WILL fall in the short term as part of a turnaround plan to re

The new boss of Marks and Spencer has warned that profits WILL fall in the short term as part of a turnaround plan to re

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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Marks and Spencer's new CEO, Steve Rowe, aims to tackle the company's challenges by reducing prices and simplifying product ranges. The strategy involves cutting prices on 30% of clothing lines and reducing reliance on promotions. Despite a short-term profit hit, Rowe believes these changes will regain customer loyalty. Customer feedback highlights mixed opinions on M&S's offerings, with some appreciating the changes. Rowe's past success in the food division raises hopes for similar achievements in clothing and homeware.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main challenge that Marks and Spencer is facing according to the new chief executive?

Increasing sales in clothing and homeware

Expanding into new international markets

Improving online shopping experience

Reducing the number of physical stores

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy does Steve Rowe plan to implement to make M&S more competitive?

Increase the number of product lines

Reduce prices on a significant portion of clothing ranges

Open more stores in rural areas

Focus solely on online sales

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected short-term impact of the new strategies on M&S?

Decrease in share price

Increase in profits

Immediate customer satisfaction

Expansion into new markets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do customers perceive the changes in M&S's pricing and offerings?

They believe the quality has decreased

They think the product range is too vast

They feel the prices have dropped

They find the prices have increased

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What previous success does Steve Rowe have within M&S?

Running the clothing division

Overseeing international expansion

Managing the homeware section

Leading the food division