VOICED: The Cannes designers vying to give their clothes away

At Cannes, celebrities receive free designer outfits to wear at premieres, providing designers with brand exposure. The red carpet is a crucial platform for showcasing fashion. Designers compete to dress celebrities, offering expensive dresses and personalized items like Swarovski handbags. Handling celebrity demands can be challenging, but the exposure is valuable. Despite fewer female roles in films, fashion remains a highlight at festivals.

Why do designers offer their creations for free to celebrities at Cannes?

• To support aspiring designers

• To gain exposure and publicity

• To reduce excess inventory

• To save on production costs

What role does media presence play at events like Cannes?

• It reduces the cost of the event

• It provides significant exposure for designers

• It ensures security for celebrities

• It helps in organizing the event

Which designer is mentioned as a key player in the Cannes fashion scene?

• Gucci

• Ellie Saab

• Prada

• Versace

What unique strategy does Swarovski use to promote their brand at Cannes?

• Offering free jewelry

• Sponsoring film screenings

• Hosting exclusive parties

• Gifting personalized handbags

What challenge do designers face at Cannes despite the films not winning awards?

• Limited access to celebrities

• Lack of media coverage

• Intense competition to dress celebrities

• High production costs