VOICED: Egyptian firm marches to a new beat to boost morale

The video discusses a Cairo-based investment firm's unique approach to boosting employee morale through African drumming sessions. Despite economic challenges, these sessions aim to relieve stress, improve workplace relationships, and foster team unity. Developed by Juliano Dell, this technique is already benefiting multinational companies like Pepsi and Nestle. While not a solution to all company issues, drumming offers a positive outlook for future workplace environments.

What is the primary purpose of the African drumming sessions introduced by the Cairo-based investment firm?

• To increase the workload of employees

• To boost morale and provide relaxation

• To replace traditional meetings

• To introduce a new musical hobby

Who developed the drumming technique used in multinational companies?

• A team of psychologists

• Ahmed Haga

• Juliano Dell

• The CEO of the investment firm

Which companies have implemented the drumming technique to relieve workplace pressure?

• Coca-Cola and IBM

• Microsoft and Apple

• Pepsi and Nestle

• Google and Amazon

What was a significant challenge in getting team-building exercises approved during the economic downturn?

• Difficulty in convincing the CEO

• High costs associated with the exercises

• Lack of interest from employees

• Insufficient time for activities

What is one potential benefit of drumming sessions for companies?

• Solving all company problems

• Immediate financial gain

• Reducing the number of employees

• Creating a more positive future