VOICED : Campaign trail leads online

The video discusses the evolving nature of political campaigns, emphasizing the need for a strong digital presence alongside traditional face-to-face interactions. It highlights the importance of social media strategies to engage younger voters and the necessity of providing substantive content rather than just entertainment. The video also explores the balance between digital engagement and personal contact, illustrating how both are crucial in modern campaigning.

What is a key challenge politicians face in modern campaigning?

• Focusing only on older voters

• Balancing traditional and digital strategies

• Finding time to eat during campaigns

• Avoiding social media entirely

Why is a savvy internet strategy crucial for political campaigns?

• To reach a wider audience, especially younger voters

• To avoid traditional media outlets

• To focus solely on entertainment

• To reduce campaign costs

What is an example of a platform used by politicians to engage with voters?

• Snapchat for campaign ads

• LinkedIn for policy discussions

• Instagram for live debates

• Reddit for town halls

What do sophisticated voters seek in digital political messaging?

• Short and catchy slogans

• Humor and sarcasm

• Only entertainment

• Substance and solutions

What is Chris Perkins' view on digital presence in campaigns?

• It is unnecessary in modern politics

• It is the only way to reach voters

• It cannot replace personal contact

• It should focus on entertainment