VOICED : US candidates hook voters online

The video discusses the evolving nature of political campaigns, emphasizing the need for a strong digital presence alongside traditional face-to-face interactions. It highlights the importance of social media strategies tailored to reach specific audiences, especially younger voters. The content stresses the demand for substantive messaging over mere entertainment and explores the balance between digital engagement and personal contact. Historical insights and future trends in campaign strategies are also covered.

What is a key challenge for politicians in modern campaigns?

• Reducing campaign costs

• Balancing traditional and digital strategies

• Finding time for personal hobbies

• Avoiding public appearances

Why is a savvy internet strategy crucial for political campaigns?

• To reduce campaign expenses

• To reach a broader audience, especially younger voters

• To avoid traditional media

• To focus solely on entertainment

What is emphasized as important in digital messaging?

• Providing substantial solutions

• Engaging in humorous banter

• Posting frequently

• Using flashy graphics

What does Chris Perkins believe about digital presence?

• It is unnecessary for modern campaigns

• It cannot replace the value of face-to-face interactions

• It should replace traditional campaigning

• It is more important than personal contact

What does campaigning in the digital age require?

• Avoiding social media

• Occasional online updates

• Being constantly active and engaged

• Focusing only on local events